Pet care is increasingly taking cues from the human wellness industry, with owners looking for products that support their animals’ health as part of their everyday routines. That shift was among the trends highlighted at SuperZoo in Las Vegas, where brands showcased products designed around preventive care, nutrition, technology and overall pet wellness.
Cats, in particular, are receiving more attention as the pet industry expands beyond traditional food and toys. Products focused on functional nutrition, mental enrichment and play are becoming a bigger part of the market, while technology is also being developed specifically for feline companions.
Smart feeders and treat dispensers are among the products aimed at helping cat owners manage feeding and enrichment. The growing interest reflects a broader focus on keeping pets engaged and supporting their daily routines.
Another trend is the growing expectation that pet products meet standards similar to those consumers seek for themselves. Pet owners are increasingly examining ingredients, functionality and wellness benefits when choosing products for their animals.
Wearable monitors and AI-powered cameras are also becoming part of the conversation, allowing owners to track activity and observe daily behaviors. These technologies can provide information about routines and potentially help owners notice changes that may warrant attention.
Preventive care is another major area of growth. Rather than waiting for a problem to develop, pet owners are increasingly incorporating supplements and nutritional products into their animals’ daily routines. Powdered supplements and preventive nutrition products are becoming more common within pet wellness offerings.
Oxyfresh is among the brands addressing this shift with products designed to support pet dental care. The company offers a water additive for pets and has also introduced a new dental powder designed specifically for cats.
Dental care can be an important part of a cat’s overall routine, and products such as water additives and dental powders provide pet owners with additional options beyond traditional brushing. For cat owners looking to make oral care part of their pets’ everyday habits, these products are designed to fit into existing feeding and hydration routines.
The developments showcased at SuperZoo point to a pet care market increasingly focused on treating animals as members of the family while applying familiar wellness concepts to their care. From smarter technology and functional nutrition to preventive products, the emphasis is shifting toward supporting pets’ health and daily well-being.
For cat owners, that means more options are emerging specifically for their feline companions, from enrichment tools and smart technology to products aimed at maintaining everyday dental health.