NFL legend Phil Simms is taking his approach to preparation from the football field to men’s grooming through a new partnership with Particle for Men.
Beginning September 15, Simms will serve as an ambassador for Particle for Men’s Face Cream, the brand’s flagship 6-in-1 anti-aging moisturizer designed specifically for men. The partnership brings together the former New York Giants quarterback’s decades-long career in professional football and broadcasting with a grooming routine centered on simplicity and everyday care.
Simms spent 15 seasons in the NFL with the New York Giants before transitioning into a highly visible career as a football broadcaster. Through his new role with Particle, he is encouraging men to take a straightforward approach to maintaining their appearance as they get older.
“I’ve always believed that taking care of yourself matters, whether you’re preparing for a football game, stepping into a broadcast booth, or just going about your everyday life,” said Simms. “What I like about Particle is that they make it simple. You use one product, it does what it’s supposed to do, and you get on with your day. That makes sense to me.”
Particle for Men’s Face Cream has a suggested retail price of $69 and is positioned as an all-in-one grooming product for men looking to simplify their skincare routines. The partnership highlights Simms’ preference for keeping his own routine focused on essential products rather than an extensive regimen.
For Simms, the collaboration also represents a continuation of the discipline and preparation that have been part of his professional life. Whether preparing for an NFL game, appearing in the broadcast booth or managing the demands of everyday life, he has emphasized the importance of taking care of himself.
The partnership arrives as men’s grooming continues to expand beyond traditional shaving and hair care, with skincare becoming a more common part of daily routines. Particle for Men focuses specifically on products designed around the needs of male consumers, with Face Cream serving as one of its signature offerings.
Simms is expected to help introduce the product to a broader audience while sharing his perspective on maintaining a simple grooming routine.
The former quarterback’s career has included an NFL championship with the Giants, a lengthy professional football career and years as one of the sport’s familiar television voices. His transition into the grooming space gives the brand an ambassador with a recognizable connection to men who have followed his career both on the field and in the broadcast booth.
The Particle for Men partnership officially launches September 15, with Simms available for interviews surrounding the collaboration and the brand’s Face Cream.