Peptides have become a popular ingredient in skincare, known for their role in supporting the skin’s appearance and helping maintain a healthy-looking complexion. Now, LONDONTOWN is bringing the ingredient into nail care with two new products designed to strengthen the look of nails, nourish cuticles and deliver a polished finish.
Launched October 13, the brand’s new Bio-Peptide Nail Glow ($20) combines targeted nail treatment with a sheer wash of color. The product is designed to improve the appearance of uneven nails while supporting resilience and keratin integrity. It also leaves nails with a glossy, lollipop-pink finish, making it an option for anyone who wants a little color without committing to a traditional manicure.
The formula offers a two-in-one approach, giving nails a subtle glow while addressing some of the concerns that can come with everyday wear, including an uneven appearance and brittleness. Its sheer finish makes it suitable for wearing alone or incorporating into an existing nail routine.
For those looking for more comprehensive nail and cuticle care, LONDONTOWN is also introducing the Peptide Gloss Duo ($36). The set pairs the new Bio-Peptide Nail Glow with the brand’s Peptide Serum Concentrate, a water-based treatment that focuses on nourishing nails and the surrounding skin.
The Peptide Serum Concentrate is formulated to soften cuticles, fortify nails and hydrate the skin around the nail bed. The treatment is designed to help address common nail-care frustrations, including hangnails, peeling and brittleness. According to the brand, the serum has sold out twice since its June launch, signaling strong consumer interest in its targeted approach to nail care.
Used together, the two products create a simple, two-step routine. The serum provides hydration and cuticle care, while the Nail Glow adds a glossy finish and a hint of pink color. The combination offers an alternative for people who want their nails to look polished while giving them some extra attention between salon visits.
With the introduction of these peptide-infused treatments, LONDONTOWN is expanding the conversation around nail care beyond color and shine. The new collection puts the focus on maintaining the appearance of healthy nails while making everyday grooming feel a little more like skincare.
The Bio-Peptide Nail Glow and Peptide Gloss Duo are available beginning October 13 at LONDONTOWN.