Chillhouse, the New York-based self-care haven, was launched seven years ago with the aim to help people Find Your Chill. in the chaos of modern life. This campaign underscores the importance of addressing stress as a serious issue rather than just a fleeting indulgence.
As part of this initiative, Chillhouse is offering various resources and products to promote stress reduction and support mental health advocacy. Among the highlights is the launch of the “BRB Going To Therapy” crewneck sweatshirt. Designed to normalize conversations around therapy and mental health, this cozy statement piece does more than spread awareness—it directly supports the cause. In May, 100% of the proceeds from the sweatshirt will be donated to Sad Girls Club, a non-profit organization dedicated to reducing stigma and providing mental health resources for young women of color.
Additionally, Chillhouse has partnered with Aerie to create an exclusive manicure design available at its flagship location in SoHo. Priced from $52 for regular polish, 20% of the proceeds from this special design benefitted Sad Girls Club.
With offerings like the BRB Going To Therapy Crewneck ($45, sizes XS-XL) and the Chillhouse x Aerie manicure, Chillhouse is setting a precedent for businesses to integrate advocacy into their services.