A bold new chapter in luxury beauty has arrived. Prada Beauty, the avant-garde vision of beauty from the legendary fashion house, is the latest addition to the ICA portfolio—marking a powerful convergence of technology, creativity, and refinement.
Since 1913, Prada has been synonymous with fearless experimentation and radical elegance. Now, with the launch of Prada Beauty in 2023, the brand brings its forward-thinking philosophy to the world of skincare, makeup, and fragrance. The result? A skin-optimized, future-focused collection designed to both enhance and transform.
Prada Beauty’s offerings span luxe color cosmetics, high-performance skincare, and redefining scents, all housed in minimalist yet unmistakably Prada packaging. Each formula delivers instant results while nurturing skin health over time—a seamless blend of science and style.
The newest star in the lineup is Prada Paradoxe Virtual Flower, a refillable fragrance that continues the brand’s sustainable approach to luxury. A floral musky scent, it captures the luminous, airy essence of jasmine—modern, elegant, and completely captivating.
In addition to products, Prada Beauty is championed by Global Creative Makeup Artist Lynsey Alexander, who brings runway insight and artistry to the forefront of the brand. She’s available for expert commentary, trend forecasts, and editorial collaborations, offering a unique voice on what’s new and next in beauty.
Prada Beauty is more than makeup—it’s a movement in modern elegance, redefining what it means to look and feel beautiful in a technologically advanced world.