Get ready to meet your new beauty obsession—SHEGLAM has officially joined ICA’s curated beauty roster! Since its launch in 2019, SHEGLAM has quickly become an industry leader in affordable, direct-to-consumer cosmetics, delivering high-quality formulas and trend-forward design without breaking the bank.
SHEGLAM’s mission is rooted in inclusivity and empowerment. The brand aims to be the go-to mass makeup line that inspires confidence, creativity, and self-love across every skin tone and style. With an ever-growing product lineup that includes the viral Color Bloom Dayglow Liquid Blush, the Glow Bloom Liquid Highlighter, and the Sun Sculpt Liquid Contour, SHEGLAM offers an impressive array of must-haves for both everyday wear and glam looks.
Known for pushing boundaries, SHEGLAM has also wowed fans with a series of fun and nostalgic collaborations—including collections inspired by Rick and Morty, Marilyn Monroe, Care Bears, Harry Potter, Willy Wonka, and more. These unique partnerships continue to showcase SHEGLAM’s adventurous spirit and dedication to keeping beauty fresh, fun, and accessible.
In 2022, SHEGLAM’s commitment to ethical beauty was recognized with Leaping Bunny Approval from Cruelty-Free International, affirming its pledge to never test on animals—a move applauded by beauty lovers everywhere.
Whether you’re shopping for a bold new look or your everyday essentials, SHEGLAM makes it easy to look luxe for less. The brand is now also available on Rakuten for affiliate opportunities.
Ready to explore SHEGLAM for your next beauty feature? High-res imagery and media assets are available upon request. For samples, interviews, or additional info, reach out to PR contact Elise today.