Heather Holmes, Founder and CEO of Publicity For Good, embodies the modern narrative of women entrepreneurs who defy expectations, proving that leadership and motherhood can thrive side by side. Her journey offers a compelling glimpse into the challenges and triumphs of scaling a business while raising a young family.
Launched in 2015 from her mother’s basement, Publicity For Good started as a small purpose-driven PR firm. Today, it is a nationally recognized communications powerhouse, operating with a remote-first team of over 60 professionals serving more than 400 brands. Under Heather’s leadership, the firm has secured over 12,000 media placements in top-tier outlets including Forbes, Entrepreneur, Bloomberg, ABC, CBS, NBC, and FOX, generating billions of media impressions for mission-driven brands.
Heather’s story is particularly remarkable given the personal context of her growth. In 2020, at the height of the pandemic, she achieved a million-dollar year while living in an Airstream with her husband and three children, all under the age of three. This period highlights her ability to navigate extreme circumstances with resilience, creativity, and vision, proving that executive leadership and parenthood can coexist without compromise.
As the communications industry evolves, Heather continues to innovate, helping brands leverage both traditional media and AI-driven platforms to maximize visibility and impact. Her focus on purpose-driven businesses reflects a broader trend: companies with mission alignment consistently outperform in the long term. For Heather, profit and purpose are intertwined, demonstrating that social impact and business growth are mutually reinforcing.
Heather’s experience provides key insights for women navigating the entrepreneurial landscape today. She can speak to building scalable businesses while managing family responsibilities, leading hybrid teams to high performance, and maintaining strategic agility in uncertain economic climates. Her story offers encouragement to female founders striving to balance ambition, purpose, and family life.
Through her work and leadership, Heather Holmes exemplifies the possibilities for women in business: creating successful, mission-driven companies while fostering a nurturing environment for their families. Her journey is a testament to resilience, innovation, and the power of aligning personal values with professional vision—a narrative that resonates broadly during Women’s History Month and beyond.