At just 10 years old, King Moore is already building a résumé that rivals seasoned entertainers—and now, he’s using that momentum to launch a global effort rooted in music, culture, and giving back.
The young performer, who has appeared on America’s Got Talent and twice on The Tamron Hall Show, is the driving force behind the Brand-New World Campaign, a youth-focused initiative connecting children across more than 10 countries. The campaign, launched through his nonprofit, Kicks 2 Grow Foundation, aims to bring kids together through music while supporting communities in need.
Inspired by his song “Brand New,” the initiative encourages children from different backgrounds to collaborate creatively, share their cultures, and contribute to humanitarian efforts. Through the program, participants will help provide essentials such as shoes, clothing, and food to underserved communities—blending artistic expression with real-world impact.
King’s journey to this moment has been fast-moving. In addition to national television appearances, he has performed at major venues, including singing the national anthem before a sold-out crowd at Little Caesars Arena. He’s also toured across the U.S. as part of youth-focused live shows and made appearances at high-profile events, including the BET Awards, where he serenaded Ciara.
But beyond the spotlight, the Brand-New World Campaign reflects a broader vision. Over the next several months, the initiative plans to connect young participants across continents—including Europe, Asia, Africa, and South America—through collaborative music projects. The effort will also be documented, with discussions underway for a potential feature film capturing the campaign’s cultural and humanitarian reach.
King’s message is simple but ambitious: young people have the power to lead. By combining creativity with purpose, the campaign aims to show kids that they can make a difference, regardless of age.
His parents, Verlin and Ivette Moore, say the project is rooted in both talent and empathy. They describe music as a universal language—one that allows children to connect even when they don’t share the same words.
In addition to his philanthropic work, King continues to expand his creative portfolio. He released his debut album, History Made, in 2025 and is currently working on a book expected later this year.
As he balances entertainment and activism, King Moore is carving out a unique space—one where performance meets purpose. And if his latest initiative is any indication, he’s just getting started.