Chair King Backyard Store andc are deepening their retail footprint with a four-store expansion set to roll out in Spring 2026, signaling continued confidence in brick-and-mortar shopping even as e-commerce dominates much of the retail landscape.
The expansion will bring new showroom locations to Pearland, Texas; Huntington and Stony Brook on Long Island, New York; and Springfield, Virginia. The move positions the companies to better serve suburban and family-oriented markets where outdoor living remains a key lifestyle priority.
Founded in 1950, Chair King Backyard Store has built a decades-long reputation as a leading seller of patio furniture and outdoor accessories, particularly across Texas. Its sister brand, Fortunoff Backyard Store, carries a similarly strong legacy in the Northeast, with roots stretching back more than a century. Together, the brands operate dozens of locations across multiple states, blending regional recognition with national scale.
CEO Curt Littlejohn underscored the importance of in-person retail in a category where comfort and craftsmanship matter. “When it comes to outdoor furniture, customers want to see and compare the quality, sit on the pieces to experience their comfort, and explore the various options available,” he said. “Experiencing furniture in person allows customers to truly appreciate the craftsmanship, materials, and comfort, which can be challenging to convey through a screen alone.”
That philosophy is central to the new stores, which will emphasize immersive showroom experiences. Customers will be able to test seating, compare materials, and receive guidance from trained Backyard Specialists. These staff members help shoppers navigate options ranging from solid teak frames with traditional joinery to handwoven wicker and durable HDPE materials designed to withstand extreme weather.
The expansion also reflects a broader trend: while online shopping continues to grow, certain categories—especially home furnishings—still benefit from tactile, in-person experiences. By investing in physical locations, Chair King and Fortunoff are betting that customers will continue to value the ability to see and feel products before making significant purchases.
Beyond product selection, the brands are also leaning into service as a differentiator. Their white glove delivery offering and strong warranty programs have helped build long-term customer loyalty, particularly among homeowners making high-value outdoor investments.
With the addition of these four locations, the companies are not only expanding geographically but reinforcing their commitment to a hybrid retail model—one that blends convenience with experience, and digital browsing with real-world interaction.