Erewhon has become synonymous with premium groceries and eye-popping prices, making headlines for everything from celebrity-inspired smoothies to luxury pantry staples. But one product on its shelves is proving that healthier choices don’t always have to come with a premium price tag.
GOOD GOOD, a brand known for its no-added-sugar jams and spreads, is now available at the upscale grocery chain for $7.99 per jar, offering shoppers a more affordable option without compromising on quality or flavor.
The brand’s two featured products at Erewhon are Strawberry Jam, made with 58% strawberries, and Blueberry Jam, crafted with 57% blueberries. Instead of conventional sugar, both varieties are sweetened with erythritol and stevia extract. The recipes also include pectin, citric acid or lemon powder, and rowanberry extract to create the familiar taste and texture of traditional fruit preserves.
Certified non-GMO, the jams are designed for consumers looking to reduce their sugar intake while still enjoying classic breakfast and snack favorites.
GOOD GOOD says its philosophy is simple: let real fruit provide the flavor. By eliminating added sugar and focusing on thoughtfully selected ingredients, the company aims to deliver products with fewer calories and a cleaner ingredient list than many conventional jams.
The Blueberry Jam has also become a versatile kitchen staple for health-conscious consumers. The company notes that it can be used to recreate a homemade version of Erewhon’s popular Coconut Cloud Smoothie, giving shoppers an opportunity to enjoy a similar flavor profile without the premium café price.
Beyond the two products available at Erewhon, GOOD GOOD offers an extensive lineup of reduced-sugar pantry items sold through Amazon, Costco, Thrive Market and grocery stores nationwide.
Its jam collection includes flavors such as Raspberry, Blackberry, Peach, Apricot, Cherry, Four Fruits, Fig, Forest Fruit, Orange Marmalade, Blackcurrant, Lemon Curd, Pumpkin Butter and Apple Butter.
The company has also expanded into peanut butters made with roasted peanuts, offering both creamy and crunchy varieties that contain 8 grams of protein and 3 grams of prebiotic fiber per serving.
For consumers seeking even more fruit-forward options, GOOD GOOD recently introduced fruit spreads featuring higher fruit content and a thicker texture designed to be gentler on sensitive stomachs. Chocolate lovers can also find the brand’s sugar-free chocolate spreads, including Choco Hazel and Coco White, crafted in Belgium with premium chocolate and cocoa butter.
As demand continues to grow for foods with less added sugar and simpler ingredient lists, GOOD GOOD is carving out a niche by offering healthier alternatives that don’t sacrifice taste. Its presence at Erewhon demonstrates that even in one of the country’s most luxurious grocery stores, shoppers can still find products that combine premium ingredients with everyday affordability.