Mirage Digital has teamed up with global eSports powerhouse Team Liquid to launch a 24/7 live-streaming programming experience centered on the World of Warcraft: Race to World First. The initiative, which debuted July 22, is available via major OTT and FAST platforms, including The Roku Channel, offering fans continuous coverage of one of competitive gaming’s most anticipated events alongside behind-the-scenes storytelling.
With over 35 million followers across social media, more than 120 players and content creators, and 100+ championship titles, Team Liquid is bringing its marquee competition to a broader audience than ever before. The channel will feature the August tournament live, along with exclusive player profiles, real-time strategy breakdowns, daily highlights, and off-stage moments—providing an immersive, always-on destination for fans.
The partnership marks the first time Race to World First content will expand beyond Twitch to OTT and FAST audiences. It also represents Team Liquid’s first dedicated programming for a FAST Channel, signaling eSports’ growing crossover appeal for mainstream viewers.
Mirage Digital, known for its innovative content monetization strategies, has built a model that repurposes and redistributes creator content across multiple platforms and territories, generating over a million dollars in revenue for its network of 300+ creators. By leveraging this expertise, Mirage is positioning the Team Liquid FAST Channel as a next-generation viewing experience that merges live competition with continuous engagement.
According to Mirage Digital leadership, the project aims to redefine how eSports and creator-driven content are distributed, blending traditional broadcast sensibilities with the interactivity and immediacy of gaming culture. For Team Liquid, fresh off a championship win in March, the move expands the reach of its most ambitious Race to World First campaign yet, giving millions of global fans new ways to connect with the team’s pursuit of back-to-back titles.
The Race to World First is widely regarded as one of the most intense and captivating competitions in the MMORPG world, drawing top guilds from around the globe to race through newly released raid content. By bringing it to The Roku Channel and other platforms, Mirage and Team Liquid aim to broaden the event’s accessibility while offering unprecedented depth of coverage.
Viewers can watch the action and related content on The Roku Channel or continue following along on Twitch—now with expanded access to the stories, personalities, and strategies that make Race to World First a cornerstone of the eSports calendar.