Stila Cosmetics has officially dropped its highly anticipated Fall 2025 collection, and beauty lovers are already buzzing. Known for its award-winning Stay All Day lineup and high-performance formulas, the brand is introducing two standout products this season: the Stay All Day Inkwear Liquid Eye Liner and the Made-U-Lash Length & Define Tubing Mascara — both designed to deliver statement-making eyes that last all day (and night).
The Stay All Day Inkwear Liquid Eye Liner marks an exciting new addition to Stila’s bestselling eyeliner range. As the #1 national eyeliner brand, Stila continues to lead the way in precision and performance. This innovative formula delivers up to 24 hours of wear and comes in six bold, metallic shades, perfect for experimenting with your fall eyeliner looks. Infused with small and large particle pearls, the liner creates a shimmering sparkle effect that catches the light beautifully, making it ideal for day-to-night transitions.
Paired with the liner is Stila’s latest mascara innovation — the Made-U-Lash Length & Define Tubing Mascara ($26). Formulated with micro-tubing technology, this mascara wraps around each lash, creating lightweight, buildable length and definition without clumping. Infused with lengthening peptides, it nourishes and protects while maximizing lash potential. Best of all, it’s smudge-resistant, clump-resistant, sweat-proof, and flake-proof, offering 24-hour wear while still being easy to remove at the end of the day.
But that’s not all — the Fall 2025 collection also includes new shade extensions of fan favorites like the Stay All Day Smudge & Set Waterproof Gel Eye Liner and the Pocket Play Shadow Palettes, giving beauty enthusiasts even more options to customize their perfect eye look.
With its mix of bold pigments, advanced formulas, and long-lasting wear, this collection cements Stila’s reputation as a leader in high-performance eye makeup. Whether you’re elevating your everyday routine or experimenting with something bold and artistic, these new launches are designed to deliver maximum impact with minimal effort.
The Stila Fall 2025 collection is available now on StilaCosmetics.com