Two of Las Vegas’ most recognizable entertainment and sports brands are joining forces. AREA15 and the Las Vegas Aces have announced a 12-month partnership designed to connect fans, residents and visitors through community events, immersive entertainment and basketball experiences.
The collaboration brings together AREA15, the immersive entertainment district located near the Las Vegas Strip, and the Aces, the WNBA franchise and three-time WNBA champions. Both organizations have deep ties to Southern Nevada and say the partnership will focus on celebrating the region while creating new ways for fans to engage with the team away from the court.
Throughout the Aces season, the partnership will include in-game digital signage and activations at the team’s arena, along with social media and email integrations connecting fans to experiences offered by both brands.
The collaboration will also feature BUCKET$, the Aces’ popular mascot, at select AREA15 events. The appearances will give fans additional opportunities to interact with the team in a setting outside the traditional game-day environment.
One of the partnership’s planned highlights will be a free community watch party at AREA15. Fans will be invited to gather at the entertainment district to watch an Aces game together as the team pursues another championship. Details about the date and additional programming are expected to be announced later.
The partnership reflects the continued growth of Las Vegas as a destination where professional sports and entertainment increasingly overlap. The Aces have become a major part of the city’s sports identity, while AREA15 has established itself as a destination built around immersive attractions, nightlife, art, events and interactive experiences.
AREA15 spans 30 acres parallel to the Las Vegas Strip and has welcomed more than 16 million visitors since opening in 2020. Its attractions include Meow Wolf’s Omega Mart, LIFTOFF Bar and Ride, Dueling Axes, Five Iron Golf, Wink World: Portals Into the Infinite, Museum Fiasco and the JOHN WICK EXPERIENCE.
Its expanding entertainment district also includes Universal Destinations & Experiences’ Universal Horror Unleashed, Interstellar Arc from Felix & Paul Studios and The Escape Game, with additional attractions, restaurants and retail concepts planned.
For the Aces, the partnership provides another platform to reach supporters beyond the arena. For AREA15, it brings the team’s fan base into an entertainment environment built around experiential programming.
Together, the organizations plan to develop additional events and experiences throughout the year, reflecting the energy of a city increasingly known for combining professional sports, entertainment and tourism. The partnership ultimately gives both brands another avenue to engage the Southern Nevada community while introducing visitors to two distinctly Las Vegas experiences.