H&M is teaming up with Brazilian content creator and style visionary Livia Nunes Marques for a new 20-piece collection that blends playful luxury, bold contrasts and modern femininity.
The Livia Nunes H&M collection includes ready-to-wear pieces and accessories designed around the influencer’s distinctive approach to fashion. The collection will be available on H&M’s website beginning July 23.
Nunes Marques said the collaboration allowed her to bring her personal style and Brazilian perspective to the collection while creating pieces intended to give women greater freedom in how they dress.
“I’ve always dressed for myself – for the feeling, not the moment – and collaborating with H&M’s design team has been an inspiring experience of doing just that. I wanted to bring my personal style and whole self to the collection: the girl from Brazil, the creator, the woman who created her own trends. I hope every woman feels that same freedom when they wear the pieces,” says Livia.
The collection is built around contrasts, pairing sensual and feminine silhouettes with sharper, more structured designs. Among the standout pieces are a black cut-out maxi-dress, a sheer deep brown halter-neck dress and several lingerie-inspired styles, including a lace-trimmed slip dress, romper, bloomers and camisole top.
For a more tailored aesthetic, the collection features a tuxedo shirt, tailored skirt and capris. A Guipure lace maxi skirt and coordinating top add another dimension, bringing craftsmanship and softness into the mix.
Accessories are designed to complete the looks with equally bold details. The collection includes an oversized zebra-print bag, black pearl-like jewelry, statement sunglasses and a Guipure lace scarf.
Malin Dubois, Concept Designer at H&M, said Nunes Marques brought a distinct perspective to the collaboration.
“Livia carries this rare energy. She’s playful and serious at once, raw and refined. She knows exactly what she wants, and she brought that clarity to every decision in the collection. The result is something that truly reflects her world – bold and soft in design, structured and flowing, all at the same time,” says Malin.
Fabrics play an important role in creating the collection’s mix of textures and silhouettes. Chiffon adds movement and lightness, while lace and satin emphasize femininity. Cotton and Guipure lace receive contemporary treatments to give familiar materials a more modern feel.
The color palette remains deliberately restrained, centering on soft whites, beiges, greys and black, with blush accents. Powder blue provides a fresh pop of color, while zebra print adds a graphic contrast.
With its combination of sensual pieces, tailoring and statement accessories, the Livia Nunes H&M collection offers a fashion-forward take on summer dressing.