Why Brands May Need a ‘Re-Up’ Instead of a Costly Rebrand

Many companies do not experience a dramatic brand failure. Instead, their brands gradually lose relevance as markets change, businesses evolve and new technology alters how consumers discover and evaluate companies. Brand strategist and 12-time author Karen Tiber Leland argues that this quiet form of brand drift is becoming a major challenge for businesses — and…

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4 Wellness Products to Consider for Healthy Aging Month

September’s Healthy Aging Month offers an opportunity to rethink what it means to age well, with greater attention on wellness, self-care, confidence and the everyday changes that can accompany getting older. From skincare and metabolic support to products addressing bladder leakage, several brands are developing products aimed at helping consumers navigate those changes. Here are…

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The Artist Tree Brings Cannabis and Art to Long Island This Fall

The Artist Tree, a California cannabis retailer known for combining cannabis with art, education and community programming, is expanding to the East Coast with a new location in Farmingdale, New York, this fall. Scheduled to open with a soft launch in late September and a grand opening in mid-October, the Farmingdale location will become The…

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UNESCO Names Alvar Aalto’s Sunila Residential Area a World Heritage Site

Sunila, a distinctive residential community in Kotka, Finland, designed by renowned architect Alvar Aalto, has been inscribed on the UNESCO World Heritage List as part of the Aalto Works collection. The designation recognizes Sunila as one of the most extensive projects of Aalto’s career and highlights its combination of modern architecture, Finnish forest industry history,…

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Aquarius Trail Hut System Reinvents the Backcountry Bike Trip

For many cyclists, a multi-day backcountry adventure comes with an unwritten rule: everyone in the group needs to ride at roughly the same pace and have similar equipment and endurance. The Aquarius Trail Hut System in Southern Utah is challenging that idea by creating a hut-to-hut experience designed to bring riders of different abilities together.…

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Black Farmer Wayne Swanson Jr. Is Reimagining Farming for a New Generation

As food prices fluctuate, supply chains face ongoing vulnerabilities and consumers increasingly look for locally sourced products, agriculture is gaining renewed attention across the United States. For Wayne Swanson Jr., founder and CEO of Swanson Family Farm, the growing interest in farming represents more than a shift in where Americans get their food. He sees…

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Dixie Grace’s Boiled Peanuts Bring a Southern Classic Into the Modern Snack Aisle

Boiled peanuts are getting a modern makeover as Dixie Grace’s Boiled Peanuts brings the beloved Southern snack from roadside stands and family gatherings to today’s grab-and-go snack aisle. The woman- and minority-owned brand is reimagining boiled peanuts with an artisanal cooking process, organic ingredients and convenient packaging designed for consumers looking for flavorful snacks that…

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Sasha Primak Acquires Gemlok, Preserving a New York Jewelry Legacy for the Next Generation

Sasha Primak is bringing together two generations of New York jewelry craftsmanship with its acquisition of Gemlok, the renowned jewelry atelier known for its innovative designs and more than five decades of fine jewelry production. The acquisition combines Gemlok’s design heritage with Sasha Primak’s manufacturing expertise, creating a partnership focused on preserving American craftsmanship while…

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