Get ready, Peanuts fans — 2025 is shaping up to be Snoopy’s biggest year in decades. With “Snoopy Presents: A Summer Musical,” the first new Peanuts musical in over 35 years, which premiered July 18 on Apple TV+, and collaborations spanning Starbucks, GRIND, Timex, and top streetwear brands, the world is celebrating the 75th anniversary of Charles M. Schulz’s beloved comic strip in style.
The festivities extend beyond screens and merchandise, drawing fans to the place where it all began: Sonoma County, California — the longtime home of Schulz and the spiritual hometown of Snoopy, Charlie Brown, and the rest of the Peanuts gang. At the heart of the celebrations is the Charles M. Schulz Museum, which has seen a 100% surge in visitor numbers this year. Fans can immerse themselves in three major anniversary exhibitions, including the highly anticipated Ha! Ha! Ha! Ha! 75 Years of Humor in Peanuts (Sept. 20, 2025–Mar. 11, 2026).
Just 90 minutes north of San Francisco, Santa Rosa offers a full Peanuts experience. Visitors can skate at Snoopy’s Home Ice, sip hot chocolate at Schulz’s favorite hangout — the Warm Puppy Café — and explore the museum’s recreated studio, rare comic strips, and murals. For shoppers, Snoopy’s Gallery & Gift Shop and Coddingtown Mall feature exclusive Peanuts collectibles and charming statues.
For those making the ultimate Peanuts pilgrimage, Sonoma County has curated a two-day itinerary. Highlights include a playful welcome at the Charles M. Schulz–Sonoma County Airport, photo ops with life-sized Peanuts statues in Downtown Santa Rosa, a visit to Schulz’s first Sonoma home in Sebastopol, and a stop at Double Decker Lanes in Rohnert Park, where a bowling Snoopy greets fans. Finish the journey with stunning coastal views in Bodega Bay and a seafood feast at Rocker Oysterfeller’s — complete with a Charlie Brown tribute.
With its rolling vineyards, seaside charm, and rich comic history, Sonoma County offers an unforgettable, family-friendly escape for fans of all ages. Whether you’re drawn by nostalgia, the new Apple TV+ musical, or Schulz’s enduring legacy, 2025 is the perfect year to celebrate Snoopy and the Peanuts gang where it all began.
For exhibition details and tickets, visit schulzmuseum.org